African popup festival Banner NYC 2023


Community – Culture – Small Business

African Popup Festival is a premier food and music festival that is held in Brooklyn Flatbush Junction (event started in Harlem 2019). The festival showcases the best local and regional food vendors, retail vendors and well as a diverse lineup of musical acts. We expect to attract a crowd of over 3k visitors over the course of the event.

Event Date – Saturday & Sunday July 22 & 23

Location – Flatbush Junction @Hillel Plaza


Event Schedule:
African Popup Festival will feature a mix of live music performances, food and retail vendors, cooking demonstrations, and other interactive activities. Some of the highlights of the event include:


Our projected budget for the festival is $40,000 with 60% of that being allocated to marketing and publicity efforts.

Marketing and Publicity:
We will be utilizing a variety of marketing and publicity tactics to promote the festival, including:

  • Community Outreach: We would reach out to local community organizations and schools to promote the festival and offer discounted ticket packages.
  • We would run ads in local newspapers, magazines, and on local radio and television stations.
  • We would reach out to local and national media outlets to generate coverage for the festival in newspapers, magazines, and on television and radio.

Our target audience is a mix of food and music enthusiasts, with a majority of attendees falling between the ages of 22-65 and having an average household income of 60k.

Sponsorship Opportunities:
We are offering a variety of sponsorship levels, each with its own set of benefits. These benefits include:

  •  Increased brand visibility and recognition
  • Access to a targeted audience
  • Opportunities for customer engagement and networking
  • Opportunities for customer engagement and networking
  • Positive association with the community and event
  • Potential for lead generation and sales
  • Ability to demonstrate corporate social responsibility
  • Potential for media coverage and PR opportunities.

African Popup Festival is a unique opportunity for your company to align itself with a fun and exciting event, while also reaching a desirable target audience. We would be honored to have your company as a sponsor and look forward to discussing this opportunity further.